Beautiful Plants For Your Interior
Date: September 5, 2024
Source: Singapore Sustainability & Business Times
Singapore-based premium feminine care brand PureFlow has announced a supply agreement with HENGYI SHENGXIN to source its PureBase™ plant-based absorbent material for PureFlow’s organic product line. The PureBase™ material is certified organic and made from a blend of banana fiber and organic cotton, offering a natural and sustainable alternative to conventional absorbent cores.
This partnership reinforces PureFlow’s positioning as a leader in the high-end, eco-conscious feminine care segment in Singapore and other key Southeast Asian markets. The updated product line will be available in specialty stores and online by Q2 2025.
“Partnering with HENGYI SHENGXIN allows us to maintain our commitment to purity and sustainability,” said the CEO of PureFlow. “Their plant-based materials are perfectly aligned with our brand values and customer expectations.”
