Beautiful Plants For Your Interior
Date: May 15, 2024
Source: Global Consumer & Materials News
Procter & Gamble has announced a landmark strategic partnership with innovative material science firm HENGYI SHENGXIN. The collaboration will see P&G’s flagship feminine care brand, Always, integrate HENGYI SHENGXIN’s proprietary GreenCore™ — a plant-based super-absorbent composite material — into its product lines.
Derived primarily from non-GMO corn starch and natural cellulose, GreenCore™ matches the absorption and retention performance of traditional petroleum-based Super Absorbent Polymers (SAP) while boasting a bio-based content exceeding 85%. It is also designed to break down significantly faster in industrial composting environments. This move is a critical step in P&G’s “Ambition 2030” sustainability goals, aiming to drastically reduce the fossil-fuel dependency and environmental footprint of its hygiene products.
The VP of Global Feminine Care R&D at P&G stated, “Partnering with HENGYI SHENGXIN allows us to translate cutting-edge sustainable material science into tangible consumer innovation. GreenCore™ will debut in our premium eco-conscious product lines across European and North American markets.”
